News

Rikei Corporation (Head Office: Shinjuku-ku, Tokyo; President & CEO: Tetsuo Kuroda; hereinafter “Rikei”) would like to announce that its customer H.I.S. Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; President & CEO: Akira Hirabayashi; hereafter “HIS”) has adopted a Web-based advertising service which is based on a software product named “Portrait” which is designed to carry out multi-channel campaign targeting companies which have Web sites, call centers, etc. in order to serve their members.

Background Story behind HIS Adoption of Portrait-based and Web-based Advertising Service

Even though HIS had been conducting uniform campaigns to all of its members, it has had a desire to conduct personalized campaign to each of its members depending on the attribute, behavior and situation of each member. “Portrait” was determined to completely meet such a desire.

Outline Information about “Portrait”

The multi-channel campaign software “Portrait” which is the core of this service is used by companies which have Web sites or call centers for their members in order to conduct marketing concerning their own products or services. It is a unique and excellent tool which totally manages all communication channels (such as Web sites, mail magazines, SNS, telephone calls, etc.).

Those companies which have introduced this tool are able to provide the latest information real-time to each of their members by fully using various information about their member customers’ profiles, purchase histories, the histories of their inquiries, etc. By doing so, these companies can let their member customers purchase related products or multiple products, plan sale of higher-class products, which will contribute to more sales and more customer satisfaction, making their customers repeaters and leading to continuous transactions with them.

Features of “Portrait”

Portrait can allow:

• Persons in charge of marketing to easily create various campaigns on their own.
• You to thoroughly analyze campaign processes and results while seeing the effect of the ongoing campaign.
• Itself to easily like with any existing customer management system, thus reducing the period up to the deployment and the costs.

Rikei’s Future Sales Plans

Rikei has a lot of technologies accumulated through its handling of various E-Commerce building applications, based on which we plan to actively promote and sell Portrait as the reseller in Japan for Pitney Bowes Software.

* “Portrait” is a software product of Pitney Bowes Software based in the U.S.A.    Product names and company names appearing above are trademarks or registered trademarks of respective companies.

About Pitney Bowes Software

Pitney Bowes Software was established in Maryland, USA in 1982, and was acquired by Pitney Bowes widely known as the manufacturer of postage meters and other relevant devices in 2004.

Pitney Bowes Software is a leading software developer and provider in the fields of data quality assurance, marketing automation, CRM, direct marketing applications, data integration, and Web business intelligence.

About H.I.S. Co., Ltd.

About Rikei Corporation