News

Rikei Corporation (Head Office: Shinjuku-ku, Tokyo; President & CEO: Tetsuo Kuroda; hereinafter “Rikei”) would like to announce that it has started to handle and sell the Japanese-language version of “Portrait Interaction Optimizer” – a software product developed and produced by Pitney Bowes Software K.K. (Head Office: Shibuya-ku, Tokyo; President & CEO: Koji Hori) and which is designed to be able to create multi-channel campaigns.

This solution enables you to totally manage all communication channels with your customers, including your Web sites for various members and call centers, thus allowing you to provide various guides to your customers by using the most convenient channels for your customers. It also enables you to make your offers real-time to your customers by fully using customer information such as their profile information, purchase histories and inquires made in the past which companies have. This will lead to your sales increases, higher customer satisfaction, continued transactions and also to profit increases by means of Cross Sell (*1) and Up Sell (*2).

By using this solution, those in charge of marketing can easily develop and create various campaigns, can conduct a complete analysis of the processes of each campaign and the results while monitoring the results of the campaign real-time, resulting in the higher performance of each campaign. As communication is done through Web services, no system modifications will be required when this solution is to be connected to any existing customer management system. Thus, the period and cost required for introducing this solution are very limited.

*1 Cross Sell – Sales method in which you also offer products which are related to a product which your customer is going to buy or which can be used in combination with such a product in order to attempt to have the customer buy multiple products – not a single product.

*2 Up Sell – Sales method in which you offer a higher grade of a product which your customer is going to buy for sales increase.

Rikei’s Future Sales Plans

Rikei has a lot of technologies accumulated through its handling of various E-Commerce building applications, based on which it plans to actively promote and sell Portrait solutions as the reseller and solutions partner for Pitney Bowes Software K.K. For your information, the original English version of ¡ÈPortrait Interaction Optimizer¡É has been introduced by many leading companies like Merrill Lynch in the securities markets, and in the financial markets, communications markets and retail markets across the world, which is very helpful in acquiring and maintaining customers.

¡ÈPortrait Interaction Optimizer¡É which Rikei has started to sell this time is positioned to be as a solution, among the Portrait group of products, which is designed to handle and manage inbound communications (*3) and also campaigns. Rikei plans to handle the Japanese-language version of outbound (*4) solutions and automatic customer analysis solutions as soon as they become available.

*3 Inbound – Communication coming from customers to companies such as
requests, inquiries, etc.

*4 Outbound – Communication coming from companies to customers such as
direct mails, etc.

About Portrait Interaction Optimizer

Features

• Creating and building customer-centered models.

Based on all customer information which your company has, this solution provides not only a product-centered recommendation engine but also a proposal most suitable for each of your customers.

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• Creating and building a real-time type of multi-channel campaigns.

You can create campaigns that use data related to customer information which continues changing real-time. By using the real-time tracking functionality of the campaign, you can modify the contents of any campaign based on responses to the ongoing campaign and provide the most suitable campaign to your customers.

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• The introduction of the solution system does not affect the operation of the existing system(s) at all.

It is possible to do data linkage with the existing system(s) by using the functionality of the Web services.

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• Even those in charge of marketing can create and build campaigns on their own.

All software products among the Portrait Products Group have a visual user interface which enable those in charge of marketing to create and build campaigns on their own.

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• Reporting Service on Campaign Results

The results of any campaign and the cost vs effect will be automatically calculated and reported to you. You can use them as a reference information when producing a results report.

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Specification/Operational Environment

Price

* Product names, company names, marks, logos and symbols appearing
above are the trademarks or registered trademarks of respective
companies.

About Pitney Bowes Software K.K.

Pitney Bowes Software, the parent company of Pitney Bowes Software K.K.
was established at Ranam, Maryland in 1982, and was acquired by Pitney
Bowes, which is famous as the maker of mail fee calculators, in 2004. The
company is a leading software provider in the field of data quality assurance,
marketing automation, CRM, direct marketing applications, data
integration, Web business intelligence.

About Rikei